CUSTOMER PERCEPTION AND SATISFACTION TOWARDS ORGANIC PRODUCTS IN CHENNAI

Abstract

Consumer preference for organic products have significantly changed as a result of growing knowledge of environmental sustainability and health issues. The purpose of this study is to investigate Chennai consumer’s perceptions and levels of satisfaction with organic products. It looks into important elements that affect customer attitudes, including availability, quality, price sensitivity, environmental awareness, and health consciousness. The study also assesses how satisfied consumers are with organic products availability, quality, and price. Using a sample of 120 respondents from various locations in Chennai. Although the majority of customers see organic products satisfaction and perception based on availability and price. The report ends with suggestions for merchants and legislators to improve the shopping experience for organic product customers by giving product in high availability and in less price so that every customer will be satisfied with organic product in cities like Chennai.