THE BEHAVIORAL IMPACTS OF INTERCULTURAL COMMUNICATION CONTENT ON SOCIAL MEDIA SITES. -STUDY ON A SAMPLE OF ALGERIAN UNIVERSITY STUDENTS

Abstract

Since the inception of the Internet, various aspects of human communication have undergone significant transformations. The Internet has transcended geographical barriers, enabling communication and interaction among individuals across continents. Social media platforms serve as channels that facilitate this interaction and communication, effectively making the world appear borderless.

The number of active social media users has witnessed a steady increase over time, with nearly one in four individuals worldwide estimated to be utilizing social media. This trend is further accentuated by the continuous invention and enhancement of various social media platforms. People engage with social media for diverse purposes, including the need to connect and interact with others, acquire knowledge, and explore different perspectives on various issues, topics, and events.

Furthermore, demographic factors such as age influence the usage behavior of social media platforms. Generation Y, for instance, predominantly utilizes social media for content contribution, sharing, searching, and consumption, as well as for professional and recreational purposes (Bolton, 2013). This underscores the presence of underlying motives driving the usage of social media tools, with the desire to stay connected and informed being prominent examples of user behavior and motivation.  

 When we investigate the cultural influences on communication, we gain a deeper understanding of both areas. Additionally, it aids in expanding our knowledge of who we are as individuals and as a society.

Understanding our communication styles, habits, and tendencies and how they may serve or work against us when interacting with others from other cultural backgrounds is a valuable personal benefit of studying intercultural communication.

When seen in a broader context, intercultural communication can shed light on a wide range of human experiences, from the process of defining the workings of the brain to the power of languages in bringing people together.

As the world gets more interconnected, the ability to communicate successfully across cultural boundaries is becoming more and more vital. Since we can now travel to more places, we are exposed to other cultures and ways of living.

Communicating effectively across cultural boundaries is crucial for the successful collaboration and relationship-building of multiethnic and international communities. It is also essential for avoiding and resolving conflicts. If you want to learn about other people and their customs and find common ground around the world, this is how to do it.