“SOCIAL MEDIA'S IMPACT ON ONLINE FOOD DELIVERY IN CHENNAI: INSIGHTS AND ANALYSES"

Abstract

Abstract: This study delves into the profound impact of social media on the landscape of online food delivery services in Chennai. Focusing on platforms like Zomato, Swiggy, Uber Eats, and Eat Sure, the research explores how these apps have revolutionized food ordering, eliminated travel and waited times for customers of various demographics. The investigation aims to understand user experiences, seeking to optimize purchasing behaviors and foster trust. By scrutinizing the influence of social media on decision-making, marketing strategies, and brand development, this work illuminates the interplay between social media and the food delivery industry. Through comprehensive surveys, the study analyzes customer engagement, comparing growth between different regions of Chennai, offering insights essential for future analyses in this dynamic field.