FACING BUSINESS COMPETITION: BUSINESS STRATEGY POLICIES TO REMAIN RELEVANT AND COMPETITIVE

Abstract

In the era of globalization and rapid market dynamics, companies are faced with increasingly complex challenges in maintaining their competitiveness. This research aims to identify and analyze effective business strategy policies in facing intense business competition, so that companies can remain relevant and able to compete sustainably. The research method used involves literature study to understand the conceptual framework and analytical framework relevant to business strategy policy. Next, this research will collect empirical data through interviews with key stakeholders in the relevant industry and analyze the data using a qualitative approach. The research results show that implementing a holistic strategy, involving innovation, effective marketing, focus on customer satisfaction, careful risk management, collaboration and employee development, has a positive impact on the company's competitive advantage. Innovative strategies and targeted marketing help companies win and maintain market share, while a focus on customer satisfaction is key to building long-term relationships. Careful risk management increases a company's resilience amidst uncertainty, and collaboration with strategic partners opens up growth opportunities. Employee development through continuous training ensures the presence of a team that is skilled and ready to face changes in the business environment. Thus, the overall research findings support the importance of an integrated approach to building the foundations of competitive advantage and business continuity.