AN ANALYSIS OF SUSTAINABLE, PROMOTION AND DEVELOPMENT OF TOURISM IN VALPARAI

Abstract

Tourism destinations are strategically positioned when their image is promoted in the domestic and overseas niche or mass market. Destination positioning is a continuous exercise to showcase the credibility of tourism attractions superior to the competing destinations. There has been remarkable attraction towards the nature. Nature tourism is a responsible travel to natural areas, which helps in conserving the environment. It happens in natural settings with an emphasis on understanding the nature. Valparai, a hill station in Coimbatore, Tamil Nadu, is a home of pleasant weather and admirable scenic view. This beautiful place is located near to the border of Kerala. It stands majestically with green spread mountains and forests all around, famous for its flora and fauna, bio-sphere reserves, national Park, natural photography sites, etc. This paper is an attempt to find out the nature of tourism (Natural tourism) and its implications for the ecology and environment of Valparai area. Understanding the different aspects of positioning Valparai as Natural tourist destination or eco-tourism spot. This paper will also try to find out the important factors responsible for the present tourism scenario and suggest ways through which the multiple goals of conservation and promotion resulting in the development of Valparai area.