BABARI.ID CONTRACT MANUFACTURER (MAKLON) PLATFORM TO CREATE NEW ENTREPRENEUR IN WEST JAVA INDONESIA : AN ADOPTION OF TECHNOPRENEURSHIP

Abstract

Abstract
This research aims to create new entrepreneurs in the student environment through student creative industries based on the macloon system. The activities in this research are new product development, business creation, and entrepreneurial strategies by collaborating with micro, small, and medium enterprises (MSMEs) and also to create new entrepreneurs through a student creative industry model based on a maklon system with the help of web-based media and integrated with an android app based on the maklon system with the help of web-based media and integrated with the android app to facilitate collaborative access between students and MSMEs. to facilitate collaborative access between students and MSMEs. This research includes a needs analysis by collecting potential and problems related to the need to create new entrepreneurs, and small-scale research as an effort by researchers to find out several things about the output product to be developed, namely knowing the entrepreneurial interests of students and ultimately creating new entrepreneurs with a maklon system platform called Babari.id. The research steps are designed using research and development according to (Hamzah, 2020), which consists of 10 steps, namely: 1) Research and Information Collection, 2) Planning, 3) Develop Preliminary From of Product, 4) Prelimjnary Field Testing, 5) Main Product Revision, 6) Main Field Testing, 7) Operational Product Revision, 8) Operational Field Testing, 9) Final Product Revision, 10) Dissemination and Implementation. Due to the limitations and depth of the research, this research will be divided into two parts, first in 2023 from steps one to five and the rest in 2024. Considering that the sixth to tenth process is still being carried out to date to develop a platform according to the needs of MSMEs and new entrepreneurs based on maklon.1 Research and Information Collection 2. Planning 3. Develop Preliminary From Product 4. Preliminary Field Testing (Initial Trial )Through babari.id, this research aims to create new entrepreneurs through a student creative industry model based on a makloon system with the help of web-based media and integrated with an Android app to facilitate access to collaboration between students and MSMEs. The skills possessed by MSMEs using the makloon system are potential that need to be collaborated with universities, especially by students who have the potential to be able to create creative industries that are managed in entrepreneurship courses, and are expected to be able to create new entrepreneurs.