AI BUSINESS PROCESSES INTEGRATION FOR THE SUSTAINABILITY OF COCOA SUPPLY CHAIN NETWORK

Abstract

In the contemporary landscape of global commerce, SSCM stands as a paramount consideration. The confluence of sustainability imperatives and technological advancements, particularly in the AI research, has become a focal point in redefining supply chain dynamics. Within this context, this empirical research endeavors to discern the transformative potential of AI integration for supply chain sustainability. A specific focus is directed towards the Sustainable Cocoa Supply Chain Network within the UK. This investigation scrutinizes the complex relationships between AI integration, sustainability initiatives, technological infrastructure, organizational culture, and their combined effect on the effectiveness of sustainable supply chains (SSCP. Making use of structured questionnaire surveys directed at important supply chain participants, this research unearths discernible patterns. It substantiates that AI integration, sustainability initiatives, and technological infrastructure not only significantly enhance SSCP but that organizational culture also serves as a critical mediator in fostering these positive influences. This study contributes both theoretically and pragmatically, offering substantive insights for organizations and policymakers grappling with the intricate nexus of sustainability, technology, and supply chain orchestration.