THE MODERATE ROLE OF LEADERSHIP VISION ON THE RELATIONSHIP BETWEEN DIGITAL DIPLOMACY AND EMIRATI SOFT POWER PRACTICES

Abstract

Soft power has been the most effective tool for accomplishing these objectives. Abu Dhabi uses the hosting of international events by the United Arab Emirates as a way to emphasise its use of soft power to address the present issues. In line with its goal, the United Arab Emirates (UAE) places emphasis on the history, facets, and approaches of soft power. Guided by an ambitious leadership vision, the United Arab Emirates (UAE) is pursuing a soft power strategy. The goal of this approach is to create a complete system of governance that supports the creation of policies and work programmes that are sustainable on a regional and global scale. The purpose of this study project is to support the international goals and soft power initiatives of the United Arab Emirates (UAE) by conducting a thorough survey that looks at other nations' adoption of successful techniques. Finding the leadership vision's moderating influence between digital diplomacy and foreign policy, politics, and culture is the aim of the research. The study's objectives have been fulfilled through the collection of data from Ministry of Foreign Affairs personnel and diplomats serving as United Arab Emirates representatives at embassies. Using a standardised questionnaire adapted from previous research, the researcher gathered information from 370 respondents. This study discovered a strong correlation between political beliefs, foreign policy, and culture and digital diplomacy. Furthermore, a strong correlation was discovered in the current study between moderating effect 1 and culture, as well as between moderating effect 3 and political ideals. Moreover, there is a strong correlation between foreign policy and moderating effect 5.