ELEVATING CUSTOMER SATISFACTION THE ROLE OF AI IN SAP FOR ENHANCED USER EXPERIENCE

Abstract

This paper explores the challenges businesses face when integrating AI into their digital marketing for financial services. It highlights the importance of human connection and ethical implications in the collection, processing, and delivery of information. The study provides a theoretical framework for financial services providers, AI developers, marketers, policymakers, and academics to better understand the precarious conditions faced by financially vulnerable customers and how to effectively reach them. This paper examines the impact of artificial intelligence (AI) on the purchasing department, focusing on its potential to improve performance. The research uses case studies of various AI technologies, including Synertrade, Silex, SAP Ariba, Jaggaer, and Ideapoke, to redefine the purchasing function, purchaser role, supplier relationship management policy, and interdepartmental collaboration.