CULTIVATING SUSTAINABILITY: EXAMINING THE IMPACT OF GREEN HRM PRACTICES, TRAINING, AND DEVELOPMENT ON EMPLOYEE GREEN BEHAVIOUR IN INDIAN HIGHER EDUCATION

Abstract

 This research seeks to investigate the influence of Green Human Resource Management (GHRM) practices on the green behaviour of employees (EGB) within the context of India, a South Asian sub-continent country. Employing a conceptual model grounded in the Ability, Motivation, and Opportunity (AMO) framework and Social Identity Theory (SIT), the study involved 191 faculty members from higher educational institutions in southern India. Prior to hypothesis testing using hierarchical regression, the psychometric properties of the research instrument were initially examined. The findings indicate that green recruitment strategies (GRS), green institutional initiatives (GII), and green performance management and appraisal (GPMA) positively affect EGB. Furthermore, a positive relationship is identified between EGB and employee green compensation and rewards (EGCR). The study also reveals that employee green participation and involvement (EGPI) and employee green training and development (EGTD) play a moderating role in the relationship between GRS, GII, GPMA, and EGB. These results underscore the significance of GHRM practices in motivating employees to engage in environmentally responsible behavior, emphasizing the imperative for contemporary organizations to prioritize a green environment and contribute to sustainability.