THE MODERATING ROLE OF DONATION IN REDUCING THE POSITIVE RELATIONSHIP BETWEEN COMMERCIAL DISCOUNT OFFERS AND WASTEFULNESS - A CASE STUDY ON A SAMPLE OF CONSUMERS IN NORTH AFRICA

Abstract

This research examines the intricate relationship between business discount promotions, consumer wastefulness, and the potential moderating effect of Donation within the context of North African consumer behavior. The research highlights the significance of Donation and emphasizes charity organizations as crucial agents in moderating the positive correlation between discount offers and wastefulness. This serves to address the social and environmental issues linked to waste. The present study utilizes a quantitative research methodology and adopts a cross-sectional strategy. The data was obtained by administering a standardized questionnaire that assessed many dimensions, such as individuals' exposure to discount offers, wasteful behaviors, and participation in donation activities. The findings of this study have significant implications for several stakeholders, including merchants, legislators, and charity organizations. These implications highlight the need to adopt a comprehensive approach that combines pricing methods and philanthropic efforts to promote responsible consumption and reduce waste in the region of North Africa.