ADOPTION OF BLENDED LEARNING AND ITS ACCEPTANCE AMONG MANAGEMENT GRADUATES

Abstract

          The  Post Graduate Business Administration Programme offers Global outreach and industry-ready opportunities through rigorous training and a well-structured Curriculum that enhances both Practical and Theoretical insights for management graduates. As the educational industry is flourishing with new pedagogical aspects, we find Blended Learning is one of the new paradigms universally accepted. We conducted this study with the same aspect to understand how far the students and educators have been driven by this new platform. The influence of the learning environment was assessed with the help of a questionnaire where Information exchange and educational aesthetics were believed to be the influencing factors for the adoption and acceptance of the new learning environment. A sample of 237 was collected and processed using the SPSS tool to determine the reliability, Chi-square test,  and correlation between the observed variables. The results exhibit positive returns and we were able to prove to the research fraternity that the amount of Information exchange and the level of Aesthetics in education contributes to the leading change from normal learning to blended learning. Future researchers can run the same with different other aspects available in the existing literature to prove the same.