THE EFFECT OF SUPPLY CHAIN INTEGRATION ON SUPPLY CHAIN PERFORMANCE OF THAI PAPER MANUFACTURERS: MEDIATION EFFECTS OF SERVICE COMPETENCY AND LOGISTICS FLEXIBILITY

Abstract

This research aims to study the levels of supply chain integration, service competency, logistics flexibility and supply chain performance of paper manufacturing businesses in Thailand plus influences of supply chain integration, service competency and logistics flexibility on the supply chain performance of paper manufacturing businesses in Thailand, and to study the indirect influence of logistics flexibility and service competency on the supply chain performance of paper manufacturers in Thailand. The sample was 300 paper manufacturing companies obtained from stratified sampling. The tool was a questionnaire. Statistics used in data analysis included frequency, percentage, mean, standard deviation, confirmatory factor analysis and structural equation models. The results found that supply chain integration, service competency, and logistics flexibility and the supply chain performance of the paper manufacturing business in Thailand were at a high level. In addition, supply chain integration, service competency, logistics flexibility influenced supply chain performance of paper manufacturing businesses in Thailand. The findings can provide guidelines for developing and improving the paper manufacturing business in Thailand in increasing the efficiency and effectiveness of the supply chain. For theoretical and suggestions, academics or interested parties can use these findings to conduct additional research to develop logistics and supply chain management in other industries in the future.