The Mediation Effect of Perceived Service Value of ONLINE Food Product Transportation Service Providers to Develop Sustainable Supply Chain Performance

Abstract

The purposes of this research were to study the effects of service quality and perceived service value on sustainable supply chain performance of online food delivery services. The sample consisted of 200 people who had used the Internet and ordered food online in Bangkok. The sample size was determined by 20 times greater than the number of observed variables in the research model and stratified random sampling was used. The research tool was a questionnaire. Statistics used in data analysis were frequency, percentage, mean, standard deviation, confirmatory factor analysis and structural equation modeling. The results revealed that service quality and perceived service value had a positive direct effect on sustainable supply chain performance and service quality had a positive effect on sustainable supply chain performance with the mediation effect of perceived service value. Such findings can be used as guidelines that are useful for organizations to apply to improve the efficiency of their operations, including using it as a guideline in setting business strategies to enhance sustainable supply chain performance. In addition, the government can use research results to design policies or provide advice to online logistics business operators in order to develop the country's economy.