FACTORS INFLUENCING LAPTOP BRAND PREFERENCE FOR EDUCATIONAL REQUIREMENTS IN HEI

Abstract

            The researcher conducts a deep dive into the complicated landscape of laptop brand preferences among students who are required to fulfil their educational commitments by enrolling in Higher Education Institutions (HEIs). The investigation takes a comprehensive approach by fusing the findings obtained from primary and secondary sources of information into a single body of information. The core data was acquired through student surveys and interviews, which offered a direct venue for students to voice their preferences and share their encounters with a variety of laptop manufacturers. These methods were used to collect the data. In the meantime, an investigation into the current market dynamics, trends, and technological breakthroughs in the laptop industry is being carried out through the utilisation of secondary data. The researcher intends to acquire a better knowledge of the intricate variables that impact students' judgements regarding the brands of laptops they purchase by merging these various data sets. More specifically, the researcher is interested in the complex link that exists between price, functionality, and reputation. This research not only makes a contribution to academic understanding, but it also provides stakeholders in industry with actionable insights into the shifting landscape of laptop preferences among higher education students.