GENDER AND ENTREPRENEURSHIP

Abstract

innovation. As entrepreneurs create business and provide employment opportunities, they play a crucial role in shaping the economic and social landscapes. However, the entrepreneurial journey is not the same for everyone and gender disparities exist within the system. Gender based differences have been rooted in societal norms, cultural expectations and historical biases.

The aim of the study is to explore the various aspects of entrepreneurship, shedding light on the attitudes and perceptions of male and female entrepreneurs in India. The data for the study has been taken from the GEM Survey 2021-22. Perception and attitude towards entrepreneurship significantly impact individuals’ decision to pursue entrepreneurial endeavours.

Additionally, the paper attempts to provide insight on the various factors that influence entrepreneurs as to how they perceive success in business. Historically, traditional gender roles have influenced how male and female entrepreneurs perceive success in entrepreneurship. However, times have changed and it can be observed that individual choice have a significant impact in regard to perception and attitude towards their entrepreneurial journey, challenging the various stereotypes.

By understanding the nuances of gender specific attitudes towards entrepreneurship, we can identify strategies to foster a more inclusive and supportive environment for all aspiring entrepreneur, regardless of their biological sex.