EXPLORING INTO THE STP MARKETING OF HEALTH TOURISM OF KERALA

Abstract

            Tourism boosts the economy, creates thousands of jobs, improves a country's infrastructure, and encourages cultural exchange between tourists and locals. Tourism supports a large number of jobs in a range of businesses. It also provides a one-of-a-kind medical tourism alternative, in addition to its environment and culture. Kerala's ancient medical systems, such as Ayurveda, Sidha, Naturopathy, Panchakarma, Kalari, and others, have drew visitors from all over the world. Furthermore, modern medicine plays a key role in Medical Tourism because of its low cost and compatibility with medical systems in the developed countries. Patients from the West and the Middle East are flocking to India, specifically Kerala, for cardiology, nephrology, orthopaedics, cancer, and other medical procedures. STP Marketing- Segmentation, Targeting and Positioning,It is easy to understand and applying in the business which will definitely make a change the economic status.  Segmentation of the market will help to understand the pros and cons of this sector. In Kerala, there are a number of speciality hospitals that provide efficient treatment for complicated medical conditions. As Kerala is preferred as an option for patients seeking healthcare solutions in India, the study helps to identify the markets to be segmented, positioning of the products (facilities) by the health providers.