THE IMPROVEMENT OF MODERN LEADERSHIP MODEL OF THAI LOGISTICS SERVICE PROVIDERS

Abstract

The objectives of this study were to study the general characteristics of the target population and the level of factors contributing to modern leadership, as well as to develop a modern leadership model by quantitative research using exploratory factor analysis techniques, confirmatory factor analysis, and structural equation model analysis. A quantitative method research was employed as a methodology. The sample consisted of 600 organizations. The results showed that the general population characteristics revealed that most logistics service organizations are medium-sized enterprises, operating in the form of land transport business, establishing a business period 5 years-10 years, annual income less than 100 million baht, and establishments in the Bangkok area, the level of factors contributing to modern leadership was at a high levels. The development of the modern leadership model was fit to the empirical data. The model portrayed that coaching had a positive effect on building confidence, challenging, and achievement, plus challenging had a positive effect on building confidence and achievement in modern leadership development, as well as building confidence had a positive effect on achievement in modern leadership development.