DIGITAL READINESS FOR SMALL, MEDIUM, AND MICRO ENTERPRISES (SMMEs)

Abstract

 This research study takes a qualitative approach to investigate the factors that influence the digital readiness of Small, Medium, and Micro Enterprises (SMMEs) in rural areas. Using a customized Technology Organization Environment (TOE) Framework, the study examines both external and internal factors, including the existing digital infrastructure, digital skills, and the SMME owners/managers' attitude towards digital adoption. The findings reveal that rural SMMEs face unique challenges, including limited access to technical infrastructure, lack of digital skills, poor internet connectivity and a lack of reliable technology training opportunities. These barriers act as hindrances to their digital transformation, making it vital to explore and address these issues comprehensively. The study relies exclusively on in-depth interviews with SMME owners and managers to collect data and analyze the factors that shape the digital landscape for SMMEs. In conclusion, practical recommendations are provided to promote digital readiness and innovation in SMMEs, benefiting both local communities and global contexts. Additionally, valuable insights are offered regarding the digital readiness of SMMEs in rural areas by considering various factors such as age, education level, business type, technological factors, organizational factors, environmental factors, and managerial factors.