STUDY ON ROLE OF DIGITAL MARKETING IN ADVERTISEMENT

Abstract

Huge shifts have taken place in the product and services market during the time period spanning the transition from the commerce era to the digital era of marketing. The relationship and marketing period has given way to the digital age in terms of how goods and services are marketed to consumers. "Digital marketing" refers to advertising products and services to customers using various digital platforms. This category includes internet pages, handheld gadgets, networking sites, engines for searching, as well as additional digital venues. The advent of widespread internet access in the 1990s cleared the door for the development of digital marketing, which is now an increasingly common business practise. The primary objective of this research was to determine the degree of contentment that business owners had with regard to digital advertising and marketing. For the purpose of data collection, primary as well as secondary means of data collection have been deployed. Total of 100 samples has been selected through convenient sampling method and self-structured questionnaire has been applied for collecting data from the respondents. Findings of the research will be discussed in full paper.