A STUDY OF THE IMPACT OF TOURISTS’ EXPERIENCE: A PERSPECTIVE OF INDIAN TOURISM

Abstract

Understanding tourists’ psychological behaviour is a growing concern for tourism industry. However, several studies depicted the tourist’s experience on mass tourism in developing economies, the present study emerged to explore the psychological attributes of tourist experience towards Indian tourism sector. The study incorporates 300 respondents from three states (Tamil Nadu, Kerala and Andhra Pradesh) of India. The study’s results indicates that tourism experience was positively influenced by the psychological factors such as: uniqueness, immersion and memory recollection, hedonism and meaningfulness. The also suggests that uniqueness and hedonism have positive influence on tourist experience. Furthermore, meaningfulness has different impact on tourist experience in the context of Indian tourism.