WORKING WOMEN’S BEHAVIOUR TOWARDS THE INVESTMENT DECISIOSN: AN ANALYTICAL LITERATURE REVIEW

Abstract

A midst the evolving environment, women are progressively pursuing active engagement in several domains like as education, politics, media, and science and technology, all while striving for economic self-sufficiency. Modern women possess exceptional skills in effectively managing both their domestic and professional responsibilities, thereby assuming the role of demanding supervisors. They have achieved financial independence and now have a higher capacity to earn money and make financial choices, with more control and power than ever before. Working women strive for financial independence and security, seeking to invest their earnings and savings to navigate critical situations throughout their lives. This study delves into the various factors that influence the investment behavior of working women in India, encompassing those who are self-employed, as well as employees in both the private and government sectors. By understanding these factors, the research aims to provide a comprehensive analysis of the financial strategies adopted by working women to ensure their long-term security and resilience against potential adversities.