DIGITAL TRANSFORMATION POLICY IMPLEMENTATION MODEL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES IN GARUT REGENCY

Abstract

Study This aiming analyze implementation policy digital transformation in Micro , Small and Medium Enterprises Medium Enterprises (SMEs) in the Regency Garut which has not been walk in a way effective . This matter cause MSME performance is not optimal, and low resilience​ in face competition business . The approach used is qualitative , with data obtained through observation , interview deep , and documentation . Data analysis using scenario planning method and Miles' interactive model and Huberman , as well as theory implementation policy from Ripley and Franklin (1986). Results study show that MSMEs in the Regency Garut Not yet capable maximize digitalization Because a number of obstacles , such as difficulty access to capital, limitations material standard , and challenge in adopt digital technology . Factors This bother improvement performance of MSMEs in general effective And efficient . Researcher Also find that two parameters of the “What's Happening and Why” principle does not walk with good , that is the complexity of government programs And factors external that is not under control . For overcome weakness said , research This offers a more policy model comprehensive through approach partnership And harmonization strategic , as effort For increase effectiveness And efficiency implementation policy digital transformation in the Regency Garut .