A STUDY ON THE FACTORS INFLUENCES THE CUSTOMER RETENTION OF REDBUS APP THROUGH WHATSAPP MARKETING.

Abstract

This article analyses the Whatsapp marketing methods implemented by RedBus to improve client retention. RedBus, a prominent online platform for booking bus tickets, utilises the extensive popularity of Whatsapp to interact with customers in a customised and direct manner. Effective tactics encompass tailored communication, immediate customer assistance, and special incentives and marketing campaigns, which collectively augment consumer contentment and allegiance. Utilising Whatsapp to gather feedback, enhance loyalty programmes, and provide interactive content strengthens the company's bond with its customers. In order to maintain a high level of consumer involvement and trust, it is crucial to provide real-time updates regarding schedules and delays, referral programmes, seasonal campaigns, and multilingual help. RedBus utilises Whatsapp as part of its strategic goals to enhance customer journey and improve customer relationship management. This approach effectively creates a seamless and gratifying experience for customers. This study emphasises the influence of Whatsapp as a marketing tool in the modern day, offering valuable insights into its potential use for other organisations seeking to enhance client loyalty.