IMPACT OF SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER RELATIONSHIP MANAGEMENT, ON CUSTOMER LOYALTY IN A MULTICUISINE RESTAURANT IN CHENNAI.

Abstract

The purpose of the study is to investigate the effect of service quality, customer satisfaction, CRM (Customer relationship management) on customer loyalty. A Quantitative study was used for this research and results were concluded to measure the relationship between the variables of the study. This research has been conducted to examine the three factors that is service quality, CRM, and Customer satisfaction, This study founded that there is a positive relationship between Service Quality, customer satisfaction and CRM.