ENTREPRENEURIAL MANAGEMENT: RISK INVESTMENT AND NEW TERMINOLOGY

Abstract

Most of the new ventures are immersed in a risk or failure situation due to the lack of knowledge about a management process structured specifically for them, and to the ignorance of new terminology used in risk investment for raising capital. This research aims at describing the terminology currently used on risk investment for ventures and managerial actions that guarantee their sustainability, based on a bibliometric analysis of the literature with VOSviewer and content analysis with ATLAS.ti. We also considered innovative entrepreneurship practices worldwide with managerial actions that allowed us to recognize gaps, challenges, and opportunities. As a result, co-occurring terms and other innovative terms used in the current dynamics of venture investment for startups emerged from the literature. Those management practices and new terminology become facilitators for the permanence of incipient startups over time.