CUSTOMERS SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO VELLORE CITY

Abstract

 Due to globalization, technological and other rapid changes in business sector and other sectors, every human being becomes so busy with their work life. Individuals are getting very less time to spend for shopping. Hence individuals should have alternate shopping channel which gives convenience and time saving. Online shopping becomes alternate store to conventional physical store. Purpose of the study is to find the various factors that impact the consumers online shopping and to find customer response towards online shopping. In order to conduct the study 160 sample have been selected from Vellore city. Data collected from the respondents with the help of well structured questionnaire and data is analyzed with the help of statistical tools. Study revealed that 46% of the respondents opined that they buy products online once in a month.50% of the respondents expressed their opinion that they use online shopping because it is convenient. Majority respondent’s use online shopping for purchasing electronic products followed by clothing.81% respondents opined that online shopping is safe. Majority respondents they prefer Cash on Delivery (COD) to other payment options. It was found in the study that there was no significant difference between age and online shopping. It was also found that there is no significant difference between income and frequency of online shopping. It was concluded from the study that 65% respondents are satisfied with online shopping.