POST-HARVEST TECHNOLOGICAL INNOVATION IN SUSTAINABLE AGRIBUSINESS MANAGEMENT

Abstract

In the face of global challenges such as climate change and population growth, sustainable agricultural practices are becoming increasingly important. Post-harvest technological innovation offers solutions that have the potential to improve efficiency, product quality and reduce crop losses in agribusiness supply chains. This research aims to explore and analyze the role of post-harvest technological innovation in the context of sustainable agribusiness management. This research uses a qualitative approach with descriptive methods. The research results show that sustainable agribusiness management plays an important role in improving agricultural practices towards a more balanced and sustainable system, paying attention to environmental, economic and social aspects in the food supply chain. Post-harvest innovation is key in reducing losses in the supply chain, improving product quality and supporting sustainable food security. Adoption of the latest technology in post-harvest handling helps farmers reduce crop losses, increase productivity and reduce environmental impacts. The impact extends from the economic aspect, where farmers get a more stable income and increase the competitiveness of their products, to the social and development of rural communities. Reducing waste and increasing the added value of products opens up new opportunities for farmers, while improving food safety provides confidence to consumers and supports sustainable development goals in meeting global needs for safe and healthy food.