A EMPIRICAL REVIEW TO OUTLINE WOMEN ENTREPRENEURS BELONGING TO SELF-HELP GROUP(S) IN SALEM DISTRICT, TAMIL NADU(INDIA)

Abstract

The study is aimed to conceive the mindset of women entrepreneurs towards the investment decision. Women entrepreneurs specifically under the SHG (Self-Help Group) are very active and possess good knowledge regarding the financial decisions taken in business. The study was undertaken with a sample of 300 women entrepreneurs engaged in Self-Help Groups (SHGs) undertaking business in the region of Salem District, Tamilnadu (India). Since the majority of women are uneducated the researcher conducted one-on-one communication with each women entrepreneurs to fill out the questionnaire.  The sources for this paper are primary and secondary data. The outcome of the study shows the major problems women face in business their interest in business operations and lack of support for the same. Additionally, the material proves to throw some light on the awareness of women in generating funds from unauthorized institutions.