FINANCIAL ACCOUNTING APPLICATION IN BUSINESS COMMUNICATION AND THE ROLE IN THE DIGITAL ECONOMY AND GLOBAL BUSINESS

Abstract

Abstract. Business competition has an impact on changing the world economic order towards digitalization of business or what is known as the digital economy. The main characteristic of the digital economy is marked by a change in the company's business orientation, which was originally a profit-oriented focus, shifting to focus on customer value, which prioritizes increasing customer satisfaction based on the use of information technology. This change in the direction of business objectives has resulted in the increasingly widespread use of financial accounting applications in managing company business and has triggered the emergence of various new methods of conducting business communication by a company. The use of financial Accounting  applications in addition to helping handle purchasing, selling, inventory management and production transaction activities.  Financial applications can also help improve the company's image, inform potential customers of products that have an impact on increasing the company's market share. Digital business communication channels can use Payment Processing Software applications, Inventory Management System, Customer Relationship Management, Employee Management, Reporting and Analytics, Post (Point of Sales), ERP (Enterprise Resources Planning) and Omnichannel Retail Platform. These various types of applications are believed to be able to assist companies in disseminating information related to their business to parties related to the company such as company owners and leaders, managers, employees, customers and suppliers.