CULTURAL INTELLIGENCE AND JOB SATISFACTION: A STUDY OF HOTEL EMPLOYEES

Abstract

Abstract:

Purpose: In luxury hotels that cater to international markets, front office employees plays a vital role in offering a distinctive, customized service for high-value, demanding clientele. Excellent cross-cultural service experiences must be ensured by using cultural intelligence, but this also puts more pressure on frontline employees. This study tries to determine how cultural intelligence (CQ) affects hotel workers' job satisfaction.

Design/methodology/approach: To research how cultural intelligence and satisfaction with work relate to one another in the hospitality sector, which is characterized by a varied range of clientele regression analysis, was used in Smart Pls. Several 3, 4 and 5-star hotels in the states of Punjab and Uttar Pradesh have provided primary data for this study.

Findings: The findings show that cultural intelligence significantly and favorably affects job satisfaction. This means the cultural quotient of the employees will be the extent of job satisfaction among them.

Research limitations/implications: The study was carried out with consideration for the Indian cultural background. Other Asian countries can undertake the same research. Cultural intelligence also makes it possible to study more variables with it.

Practical implications: Considering the cultural intelligence of employees is essential to increasing their level of satisfaction. The results of this study will assist hiring managers in identifying applicants who possess high levels of cultural intelligence and in creating customized training curricula in this domain.