IMPACT OF IOT, AI, BIG DATA ANALYTICS, AND SUPPLY CHAIN VISIBILITY ON SUPPLY CHAIN RESILIENCE AND PERFORMANCE IN INDUSTRY 4.0

Abstract

Abstract:
In the rapidly evolving landscape of Industry 4.0, the integration of cutting-edge technologies has reshaped supply chain dynamics. This research examines the profound effect of Internet of Things (IoT) acceptance, artificial intelligence (AI) integration, big data analytics (BDA) usage, and supply chain visibility (SCV) on supply chain resilience (SCRes) and supply chain performance (SCP). Through a comprehensive survey of 371 respondents from diverse industries, we unveil the intricate relationships among these variables. Our findings reveal that IoT adoption enhances supply chain resilience, while AI integration significantly boosts supply chain performance. Additionally, BDA positively influences supply chain strength, and greater supply chain distance correlates with higher supply chain performance. Furthermore, we explore the mediating role of supply chain resilience and the moderating effect of supply chain visibility. This research contributes valuable insights into technology-driven supply chain transformations, aiding organizations in strategic decision-making and bolstering their competitiveness in the Industry 4.0 era.