CONSUMER PERCEPTION AND SATISFACTION ABOUT HEALTHY AND DIET FOOD PRODUCTS: AN ANALYTICAL STUDY OF JHAJJAR DISTRICT, HARYANA

Abstract

This present study aims to understand how consumers think about healthy and diet food products and how much they are satisfied towards these products. Consumers have the impression that healthy and diet foods are more nutrient-dense, healthy etc. Nowadays, the majority of consumers are willing to pay more money for these food products and are leaving the conventional food items.

In the present research paper efforts have been made to study consumer perception towards healthy and diet food products as well as knowing their satisfaction level towards these products. In the present study, the researcher has used a descriptive and analytical design and attempted to understand perception of 110 consumers as well as their satisfaction level towards healthy and diet food products in Jhajjar District of Haryana alongwith their demographical characteristics.  The findings of the study reveals that the perception of the consumers and their satisfaction level is almost identical even after having different demographical characteristics in Jhajjar District of Haryana.