INFORMATION COMMUNICATION TECHNOLOGY (ICT) INNOVATIONS FUELING SUSTAINABILITY IN MSMES AND PUBLIC PRODUCT MARKETING

Abstract

The Indian food industry is currently facing a notable challenge, as an estimated 30% of agricultural produce is being wasted owing to operational inefficiencies in Small and Medium Enterprises (MSMEs). Micro, Small, and Medium Enterprises (MSMEs) operating within the Indian food sector encounter various obstacles, encompassing financial limitations, a dearth of technical proficiency, and inadequate investment in their enterprises. Therefore, a number of significant elements might have a decisive impact on the reduction of agricultural product waste and the minimization of energy use in order to foster sustainable development. Hence, the primary objective of this research is to identify and evaluate the crucial factors that facilitate the implementation of Information Communication Technology (ICT) applications to promote sustainable development in micro, small, and medium enterprises (MSMEs) operating in the Indian food sector. In order to examine these issues, the Grey-based Decision-Making Trial and Evaluation Laboratory technique was applied. The findings suggest that the elements with the greatest influence within the causative category are 'Government efforts and policies,' 'Public-private partnerships,' and 'Support for ICT service providers.' The variables that have been identified as having the most significant impact include the effective integration of information and communication technology (ICT) into the food supply chain, interdepartmental coordination, and collaboration and strategic alliances across the supply chain. The aforementioned findings highlight the fundamental significance of 'Government policies and actions' in the endeavour to improve the food supply chain. Considering the substantial client base of Micro, Small, and Medium Enterprises (MSMEs) that the Indian government represents, along with its significant impact on policymaking in the food industry, it is crucial for the government to adopt proactive measures. The recommended measures encompass the facilitation of private and foreign investments, the promotion of IT service providers, and the formulation of economic policies that are conducive to enhancing the competitiveness of the Indian food sector. This study is a significant resource for managers who aim to enhance the efficiency of information and communication technology (ICT) applications in order to promote sustainable growth in their food supply chains.