"Examining the determinants of fintech adoption in msmes: an empirical study in uttarakhand using the technology acceptance model”

Abstract

Purpose: This study seeks to explore the effects of various factors on the mindset and willingness of Micro, Small, and Medium Enterprises (MSMEs) to adopt Fintech solutions through Technology acceptance model.

Methodology: The study uses both primary and secondary data sources and employs the Extended Technology Acceptance Model (TAM) as the theoretical framework. A quantitative research approach is used, and a questionnaire based on TAM constructs is developed. The questionnaire is distributed to 250 registered MSMEs in Uttarakhand using purposive sampling. Data is analyzed using descriptive statistics in SPSS and further testing is done using Smart PLS for construct reliability and validity, discriminant validity, outer loading, and hypothesis testing.

Findings: The study finds that perceived ease of use, perceived benefits, perceived risk and attitude play a significant role in the adoption of fintech among MSMEs in Uttarakhand. The user-friendly nature of fintech contributes to its rapid adoption. Continuous efforts should focus on designing user-friendly interfaces, addressing perceived risks, and emphasizing the benefits to enhance MSMEs' attitudes and intention to use fintech.

Conflict of Interest: The Authors declare no conflict of interest

Funding: No funds were acquired from any source for this research work.