INVESTIGATING THE LINK BETWEEN ORGANIZATIONAL CYNICISM AND JOB ENGAGEMENT IN THE INDIAN PHARMA SECTOR

Abstract

This study delves into the intricate the association between organizational cynicism and job engagement within the dynamic landscape of the Indian pharmaceutical industry, recognizing the critical role of employee engagement in organizational success. The study explores the negative link between cynicism and job engagement, emphasizing the need for businesses to address and mitigate cynicism to enhance overall employee well-being and productivity. The time period of the study was June-November 2023 where data from 472 managers in the pharmaceutical industry was collected and analyzed using structural equation modeling, revealing a substantial negative correlation between organizational cynicism and job engagement. The findings underscore the importance of cultivating a positive work culture to counteract cynicism and promote employee engagement in the evolving landscape of organizational management. As organizations deal with the challenges of retaining talent and maintaining a motivated workforce, understanding the links between organizational cynicism and job engagement becomes crucial. This is a contribution to the existing literature by offering insights specific to the Indian pharmaceutical context, thereby facilitating informed strategies for organizational development and employee well-being. In conclusion, addressing organizational cynicism and fostering job engagement is essential for creating a positive culture that helps the individuals as well as the organizations.