NEXT-GEN HIRING: ARTIFICIAL INTELLIGENCE IN RECRUITMENT FROM HR MANAGERS' PERSPECTIVE

Abstract

Purpose: The Study aims to look at the influence of Artificial Intelligence (AI) on recruiting efficiency, to evaluate the moderating function of organizational factors, and to recommend the best AI integration strategies. It provides strategic insights for human resource (HR) professionals, strategists, and policymakers, focusing on strategic concerns, Ethical Implications, and organizational readiness. It employs a quantitative method to assessing artificial intelligence, interviewing 50 human resource (HR) experts from Chennai, one of the largest telecommunications firms. (AI) use and its impact on recruitment efficiency and organizational variables such as technology readiness and company culture.