THE ROLE OF DIGITAL MARKETING IN THE EXPANSION OF SMALL BUSINESSES BY MODERATING ROLE OF ARTIFICIAL INTELLIGENCE FROM THE PERSPECTIVE OF UNIVERSITY PROFESSORS OF TBILISI, GEORGIA.

Authors

  • Dr. Bahman Moghimi Dr. Eka Gegeshidze Prof. Ekaterina Maglakelidze Afshi Mujahid Author

Abstract

This study explores the vital role of digital marketing in boosting small businesses, paying special attention to how artificial intelligence (AI) deepens into the equation through insights from business and marketing professors in Tbilisi. We gathered data from 144 professors using a thorough survey method, ensuring both validity and reliability in our findings. Our analysis revealed a strong correlation between digital marketing strategies and AI integration, shedding light on their combined impact on small business growth. These findings offer actionable insights for businesses looking to adapt and innovate in today's digital landscape, emphasizing the importance of informed decision-making and forward-thinking strategies.

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Published

2024-02-20

Issue

Vol. 6 No. 1 (2024)

Section

Articles