UNDERSTANDING THE INTERPLAY OF ARTIFICIAL INTELLIGENCE AND STRATEGIC MANAGEMENT: FOUR DECADES OF RESEARCH IN REVIEW

Abstract

Abstract: The interplay between Artificial Intelligence (AI) and Strategic Management has been a focal point of academic research for the last four decades. This article provides a comprehensive review of the evolution of this interdisciplinary field, highlighting the transformative impact of AI on strategic management theories and practices. In the 1980s and 1990s, the early research was intrigued by AI’s potential to enhance strategic decision-making. The emphasis was on how AI could improve forecasting and planning, leading to more informed decisions. As AI technologies advanced in the 2000s, the research shifted to understanding their strategic implications. Studies focused on AI’s ability to provide competitive advantages, reshape business models, and disrupt industries. The 2010s marked a surge in examining AI as a strategic tool, exploring how organizations could leverage AI for innovation and operational efficiency. Currently, the research is centered on the ethical, societal, and regulatory aspects of AI in strategic management. This review underscores the need for future research to address sustainable and responsible strategic management practices in the context of AI. Over the past forty years, AI has evolved from a tool for decision support to a strategic asset capable of transforming organizations. This article captures the essence of this journey, providing a foundation for future research in this dynamic and rapidly evolving field.