A COMPARATIVE STUDY ON THE ONLINE MARKETING STRATEGIES APPROACH OF EDTECH INDUSTRIES FOR BRAND AWARENESS

Abstract

Online marketing techniques are very much required to enhance visibility and engagement in the rapidly evolving EdTech segment, where brand awareness is essential for competitive advantage and long-term sustainability. As such, the present research presents meta marketing strategies employed by EdTech firms to drive brand awareness. The research uses theoretical frameworks, literature reviews, and diverse data sets from various EdTech organizations to present insights on the efficiency of Meta marketing approaches in creating brand recognition. Data was gathered among five top EdTech companies using a structured survey and secondary data analysis. From data-driven campaigns, quantitative data emphasising measurable markers include social media engagement rates, SEO-driven website traffic, influencer effect measurements, and user interaction patterns. Results suggest that the combination of content, influencer partnerships, and data elements is going to be critical for entrapping insight seekers and thriving in brand development against modern learners.