A STUDY ON BEHAVIOURAL DISRUPTION AMONG THE BANKING WORKFORCE DUE TO APPLICATION OF EMERGING TECHNOLOGIES IN WORK PLACE

Abstract

Emerging technologies such as artificial intelligence (AI), automation, bots, block chain, and the Internet of Things (IoT) are revolutionizing workplace environments. Integration of Emerging technologies transforming the industry by enhancing efficiency, customer experience, and decision-making. However, the shift towards Digital-driven processes is also causing significant behavioral disruptions among the workforce of any Customer Process & Product based Industries especially Retail Banking Industry.  This journal examines how these technologies disrupt traditional job roles, reshape industry structures, decision making from psychological, emotionaland create both opportunities and challenges for employees and organizations with the help of Behavioral Operation Research (BOR). About Behavioral Operations Research (BOR) - is an interdisciplinary field that integrates behavioral science with traditional operations research (Gino & Pisano, 2008). It examines how human behavior-cognitive biases, emotions, heuristics, and social interactions-influences operational systems and business processes (Bendoly et al., 2010). Unlike classical OR, which assumes rational decision-making, BOR acknowledges real-world complexities, including human errors and bounded rationality (Kahneman, 2011).Specifically, it focuses on understanding behaviour in, with and beyond models