THE DYNAMICS OF ETHICAL PRACTICES IN DIGITAL MARKETING: A STATISTICAL EXPLORATION

Abstract

Ethical marketing techniques and their effect on customer trust, satisfaction, and behaviour are the focus of this research. This study used multiple regression analysis to examine the relationship between customer happiness and three critical variables: ethical transparency, misleading pricing, and environmental responsibility. The results show that customers are far more satisfied when businesses are ethically transparent about their product features, prices, and data use. This openness helps to develop trust and encourages long-term partnerships. On the other hand, dishonest or misleading pricing methods significantly reduce satisfaction, which shows how these approaches destroy trust and brand loyalty. Environmental responsibility may not have the same impact as transparency, but it is still important since customers are gravitating toward companies that care about the environment and society. This demonstrates the importance of ethical traits in influencing online customer sentiments. Improved consumer satisfaction and a competitive advantage are the results for businesses that use marketing methods based on honesty, transparency, and environmental responsibility. Ethical behavior is becoming increasingly important for sustained success as consumers become more conscious and pickier. The research concludes that companies should avoid misleading tactics that can harm their reputation and customer connections and instead focus on open and honest communication in their digital marketing campaigns. Sustainable customs, such as recyclable packaging and socially liable messaging, can help companies connect with consumers who prioritize ethics. In addition to being the right thing to do from a moral standpoint, ethical marketing may help build trust and loyalty among customers. The ever-changing digital economy is more favorable to companies that prioritize transparency, refrain from manipulating others, and act in an eco-conscious manner. Digital marketing strategies should include ethics from the ground up, according to the report. This goes beyond mere compliance and should represent the true values of the company. Customer involvement, contentment, and the brand's reputation may all see an uptick with this strategy. Businesses that promote themselves in a way that is consistent with ethical standards will see increased client loyalty, positive word-of-mouth, and long-term success. The research emphasizes the significance of responsible advertising in gaining the confidence and loyalty of consumers and provides practical guidance for firms that want to include ethical values in their digital outreach.