THE INFLUENCE OF SOCIAL MEDIA MARKETING (SMM) INHOSPITALITY INDUSTRY IN CHENNAI & CHENGALPETDISTRICT

Abstract

Social media marketing is one of the easiest and fastest ways to increase visibility and increasesthe speed of booking and also increase the awareness of the different hotels and many industries.It is the most advance and fastest way to increase the visibility and existence of any industry andhotels at the global level. Due to social media marketing, one can easily reach the profile and canknow in detail about any industry whether it is hospitality or anything may be, and can chooseanyone accordingtotheirrequirementsorastheydesiredtohave.